Don't Like Selling?

Over the past couple of weeks I have noticed, particularly in my ‘Open – public’ sales training courses, that there has been an increase in the number of delegates who are saying they wouldn’t normally go on a sales course - but feel with the economic climate being so bad at the moment they felt compelled to improve their sales ability to make sure they were able to take advantage of the business that WAS up for grabs.
 
These delegates stated they didn’t like the idea of SELLING to anyone and were really uncomfortable of the thought they would be seen as a manipulating salesman! (probably the reason they shied away from sales training courses in the past!)...

 Just goes to show what bad press salesman have doesn’t it?  Sleazy, manipulative, even dishonest!  This is why I feel the tide has got to turn and a new style of selling has to be introduced.  I call it the ‘New Science of sales’ based primarily on the psychology of sales. How do people make decisions?  The science revolves around getting buyers to BUY from you NOT having to sell to them.  NO ONE wants to be sold to but EVERYONE likes to BUY don’t they, DON’T YOU?

 This new technology does not revolve around how to manipulate, bully, cajole or con!   What I am talking about is a REAL win win scenario where long term relationships are allowed to grow and be mutually beneficial. With this style you don’t need complicated closing strategies, you are working in partnership with the buyer helping them do their job - BUY.

 Interestingly enough at the end of the courses the delegates who were nervous at the start about selling and lacked confidence in their own ability visibly stood taller, more confident in their own ability and looking forward to ‘working with’ their buyers.

 I would be keen to hear from YOU, do you have this type of ‘selling dilemma’ are you uncomfortable with the traditional selling techniques, If you would like to know how to use the new technology of selling give me a call or drop me an email.  Even better still check out the easy sales training audio program from the web site.

 Selling doesn’t have to de difficult, with the right technique it’s actually very EASY, and what’s even better it’s painless to all parties.

Kind Regards,

Nigel.